The aim is to encompass services to the FAN ENGAGEMENT trend, which envisions smarter venue services by means of providing targeted and high-quality content and following fans along the journey with contextualized information. This trend also envisions fans as content producers (i.e. to share videos, photos, emotions, opinions, comments, etc.), and captures the explosion of IoT devices by including them as additional content producers. The final goal is to give the fans a more interactive, immersive and participative experience like never before.
Locations: TBD
Dates: TBD (2020)
Partners involved: TBC