eMBB

Enabling telecom service provide to offer high resolution media on-demand service. Connecting 5G to smartphones, PCs, TVs for flash events like highlights from football matches with rapid updates on demand. 

Optimized bandwidth use and power consumption. 

Driving innovations for 5G systems in a Building Research Establishment, Integer House, measuring the coverage, latency, location accuracy and EM exposure performance of VLC and mmWave.

New technology solutions key to providing high data rate services to large numbers of mobile users in concentrated spaces, such as in football stadiums, concerted and crowded public spaces, such as open squares and large metro stations. 

A multimedia service that combines live (linear) and on-demand (non-linear) audiovisual content. Enriching user experience with personalized content, including social media and interactivity at different venues and across geographical areas. 

Delivering object-based broadcasting, spanning audio, video, captions, based on device capabilities, the environment and user preferences. 

Taking the fan engagement trend to 5G for smarter venue services with targeted and high-quality content, following fans as they move around and giving them contextualized information.

Enabling the setting-up of videoconferences for multiple participants, supporting chat, group chat, file sharing, desktop sharing and other added-value features. Scalable services, including Public Switched Telephone Network (PSTN).

Capturing live events using a 360° camera at 4K resolution, streaming it to users at home, using VR head mounted displays, desktops or smartphones with enriched, personalized content. 

Media services in large venues, using a dedicated 5G-stadium testbed, meeting need for increased density and static-to-low mobility. 

Providing the required network/cloud slicing capabilities with dedicated service level agreements for mission-critical applications for enhanced public safety.